Is there such a thing as being “too nice” in your marketing? And can it put a leaky hole in your sales? I’d argue, yes. Case in point: Marketers who enjoy giving away more discounts and sales than water bottles at a marathon race because they “believe it will result in more custom” are sadly mistaken. Now, before I spew any further, there’s nothing inherently “wrong” with being a…

If there’s one thing I love, it’s busting myths. Maybe it came from many years of watching Myth Busters. Or maybe it’s just because I like defying conventionalism. Either way,…

Came across a post in a popular Facebook group the other day. Along with a windfall of text, was an image showing a particular overview which methinks could put a…

“You get what you give.” A worn out proverb, I know. But if you really think about it… It’s true. For example: If you hit the gym and drip buckets…

Ever heard of “60 Days In”? It’s a US show about civilians who go undercover inside county jails for 60 days to unearth problems that urgently need fixing. A noble…

Adding to my bashing of HTML emails comes another reason not to go too crazy with ‘em: Deliverability issues. You see, the more fonts, images, logos, and links one uses……