Author

Daniel JW

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As I’m writing this, I’m sat at a local pub with an amber-flashing BlackBerry reminding me I’ve only got 5 percent battery left. (4 now.) Anyways, this is usually enough to give most millennials night terrors. Not me. As my battery dwindles like a flame sailing over the nighttime ocean… It gives me the opportunity to indulge in one of my favorite past times: People watching. And it’s quite…

Read a news article the other day about a Scottish family who, while spring cleaning one day, “stumbled” upon a dusty chess piece in the attic. It was the first they had ever seen the object. But as they soon discovered, this wasn’t any ordinary chess piece. It was a medieval relic which was once thought to possess “magical properties”. And oh boy, it certainly did. To the tune…

I’m big on structure. Everything from my working day to grocery list needs to have some sort of order. As do my emails. But I have a guilty confession to make: While I consider this mostly a “good” thing (after all – fail to plan, plan to fail), sometimes I can get a bit too rigid and end up boxing myself into things with no room to breathe in.…

A certain fella online I follow, Kevin Richardson, recently joined the esteemed “two comma club”. But not in bank balance (although I’m sure he will soon). Rather, in YouTube subscribers. Thing is, this bloke isn’t your young, hip vlogger with outrageous worldly views. No. He’s humble. Middle-aged. And has an obscure, four-legged passion: Lions. So, when he blew this milestone to smithereens a couple weeks back, he made a…

Every now and then, I’ll be chinwagging with someone and then almost out of nowhere… The conversation strays into awkward territory. Take a recent conversation with my dad, for example… We were on the dog and bone (Cockney rhyme for “phone”) for a good hour when he randomly started yapping about inheritance. He spoke of how when he crosses the rainbow bridge, he’ll be leaving all his worldly possessions…

Raise your hands if you’ve watched “Bohemian Rhapsody”. If not, then I highly recommend grabbing yourself a bowl of salted popcorn and sprawl your legs out on the couch to watch this bad boy one evening. But I’m not going to be yapping about the actual movie today. Rather, about the actor who played Freddie Mercury: Rami Malek. You see, Rami knew he had big boots to fill (and…

If there’s one rule engraved on my skull when it comes to email marketing, it’s this: Never copy and paste or rehash other marketers’ emails. Not only do you run the risk of looking like an imposter… But it can lead to a loss in subscribers, sales, and even result in a lawsuit sliding across your desk. Not worth it. But as for our own emails? Well, we can…

A lot of freelancers talk a good game when it comes to promoting their services. They vomit all sorts of benefits and reasons to hire them. And while it falls perfectly in-line with conventionalism… I think it’s also created a culture whereby people opt to avoid speaking about their flaws. Well, today I’m doing the opposite. Instead of heaping praise upon myself… I’m revealing 5 reasons why you shouldn’t…

Is there such a thing as being “too nice” in your marketing? And can it put a leaky hole in your sales? I’d argue, yes. Case in point: Marketers who enjoy giving away more discounts and sales than water bottles at a marathon race because they “believe it will result in more custom” are sadly mistaken. Now, before I spew any further, there’s nothing inherently “wrong” with being a…

If there’s one thing I love, it’s busting myths. Maybe it came from many years of watching Myth Busters. Or maybe it’s just because I like defying conventionalism. Either way, it’s good to encourage dialog and evoke opposing thoughts on topics – especially on subjects like email marketing. Why? ‘Cause depending on what beliefs and practices you’ve built your email campaigns around… It can inflict a sizable hump or…