Author

Daniel JW

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I love gender-fluid folk. They tickle me in ways feminazis do not. And it is them that I have to thank for today’s email. So, with no further ado, here she rips: As copywriters, one of the first things we’re taught is to “specialize” in one given market and go ballz deep in it. And it makes a lot of sense. Instead of being a Rick of All Niches,…

Came across a post in a popular Facebook group the other day. Along with a windfall of text, was an image showing a particular overview which methinks could put a few pesos in your pocket. The image highlighted 3 critical components of cash-gushing copy/selling: 1. Poking your market’s problems. 2. Building the vision of their desires. 3. Selling “the bridge” that takes your market from their problem to their…

I lurve an autoresponder series. Not only are they great for indoctrinating and turning fresh leads into happy customers while you sleep… But they are king when it comes to creating a biz that runs essentially on autopilot. Now, despite autoresponders sitting firmly on the Iron Throne of email marketing wizardry… It doesn’t mean they don’t come with their own shortcomings. 4 of which are: 1. If they are…

I’m currently indulging in “The Subtle Art Of Not Giving A F*ck” by Mark Manson. Among his quick wit and odd humor lies a plethora of juicy wisdom just waiting to be plucked. One such point he drives home in the early chapters is learning to choose better problems for yourself. Sounds backwards, right? I mean, who’d “choose” to cherry-pick problems for themselves? That’s what I thought until I…

“You get what you give.” A worn out proverb, I know. But if you really think about it… It’s true. For example: If you hit the gym and drip buckets of sweat 5x per week, there’s a good chance you’ll resemble something of a Greek god in mere months. On the flip-side, if you only do this 1x per week, well… Let’s just say Zac Efron isn’t going to…

Ever heard of “60 Days In”? It’s a US show about civilians who go undercover inside county jails for 60 days to unearth problems that urgently need fixing. A noble cause which produces surprising and beneficial results. Not just for the correction offers, inmates, and the jail as a whole… But also for the participants themselves. And this recently got me thinking about the challenge Ben Settle imparts to…

A while ago, I crossed paths with a savvy guy (let’s call him Dave) who was good at getting what he wanted. I’m not talking about work, women or business either. I’m yapping about stuff that dates all the way back to high school. You see, Dave was an average student. He attended school not so much for the lessons… But for getting cushy with cool kids, gals, and…

Adding to my bashing of HTML emails comes another reason not to go too crazy with ‘em: Deliverability issues. You see, the more fonts, images, logos, and links one uses… The higher your spam score creeps up. And the greater your spam score, the more likely some of your emails won’t hit everybody’s inbox and instead, could end up in the dreaded promotion tabs or worse, the junk folder…

We all know deep down that the best medicine is often the one we don’t necessarily want, but need. One such pill I’m referring to is being told sharp truths about ourselves. They may not pleasant. But sometimes they can be the kick up the ass we need to inspire long-lasting change. (And they can make for munny-magnet ad copy, too.) Like for the once-trim-now-overweight guy being told that…

We live in a noisy world. Especially online. If we aren’t bombarded with cat pictures… It’s Trump memes and “how-to” videos of meals we’ll never cook. And consumer inboxes are starting to become the same. We are living in a time where emoji-ridden subject lines and cutesy fonts, logos, and masked links are becoming the main players of email marketing. And while marketers may win a noble applause for…