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Daniel JW

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Let’s rap about sales (or lack of) when it comes to email. But first, let’s get one thing straight… There are a lot of things that can determine a sales email’s success. Like does it have a curiosity-drenched, benefit-driven subject line? Will it be sent to an active email list who likes hearing from you? Are you promoting only great products? Etc. These are all critical factors when it…

There’s a reality rarely discussed when it comes to email marketing. Especially by freelance copywriters, like myself. Maybe it’s because folks are “afraid” it might put off potential clients from hiring their wares. Or maybe – much like the meat and dairy industry – it’s a “dark side” of email marketing that’s best left in the shadows and out of sight. Regardless of the reason, I haven’t been shy…

There’s a lot of restaurant chains out there. So many, in fact, I’d wager a bet that you couldn’t count them all without falling asleep. One such chain that’s been kicking around for donkeys is the American Italian restaurant, Frankie & Benny’s. Way back when I was a wee lad, my folks and I would frequent their restaurants for special occasions like birthdays, decent school reports, and the day…

Aside from boozing, BBQ-ing, and eating more chocolate than I should have this weekend… I’ve also indulged in one other thing. (And no, it’s not a diabetes test). Rather, I smashed the remaining series of The Line of Duty (a series on honest cops catching corrupt cops – quite the watch, I must say). But aside from there being more plot twists than a Game of Thrones episode… One…

Happy Belated Easter, y’all! It’s Bank Holiday Monday here in the UK, so the party goes on. Speaking of which, as it’s pretty warm in Britannia right now, I took a wander to the supermarket this morning to replenish booze and grab some BBQ bits for later. Anyhoo, the only store that was open was a big European chain called Lidl (pronounced “Liddle”). Now, I have to admit, I’ve…

Many marketers get their knickers in a twist over how often they should mail their list. And for good reason, too: It can have a massive impact on your bottom line. Now, as some of you may know, I’m a big believer in daily emails and I still believe them to be the most effective. With that said, I’m also a guy of reason who likes to find “meet…

These days, there seems to be more cars than people. All different types, too. You’ve got your affordable Fords. Then you’ve got cars like Rolls Royce and Lamborghini. But yet… they’re still cars. It doesn’t matter whether you’re driving a rust bucket on wobbly wheels or a high-performance automobile, the truth of the matter is: Both will get you from A-Z. Only difference is… Some will get you there…

A recommended video caught my attention the other night on YouTube. Partly because I was hungry and partly because I’m a big Gordon Ramsay fan. Needless to say, I clicked it. The video? A Hell’s Kitchen steak challenge. In it, three lasses were pitted against one another to plate the best steak they could for Gordon and a prestigious steak chef (I forget his name). Anyhoo, two of the…

There’s this show on Netflix called The Line of Duty. Long story short: It’s about a crew of anti-corrupt UK police officers who chase down bent coppers. Anyways, one season follows the corruption of a female detective named DC Denton. While her storyline/character is pretty interesting, it’s not nearly as important (from a sales perspective) as the scene regarding her noisy neighbor. Long story short (again): She lives in…

Sometime last year, I was on a train heading back to smoggy London when I happened upon a warm sight. A few seats in front of me was a bloke suffering from a rotten cold and every 5 minutes or so, he’d let out an almighty sneeze and spray-cloud filled with germs. But next to him was a kind Chinese dude who – instead of sneering – reached into…