A certain fella online I follow, Kevin Richardson, recently joined the esteemed “two comma club”.

But not in bank balance (although I’m sure he will soon).

Rather, in YouTube subscribers.

Thing is, this bloke isn’t your young, hip vlogger with outrageous worldly views.


He’s humble.


And has an obscure, four-legged passion:


So, when he blew this milestone to smithereens a couple weeks back, he made a video where – among thanking everybody for liking, commenting and subscribing to his channel over the years – he reckoned his success had little to do with “teaching” people about lions and their plight in the wild and more to do with “entertainment”.

Kevin said (and I’m paraphrasing):

“Educating and informing people about lions is important, but you’ve got to entertain as well. Without entertainment, people wouldn’t come back for more.”

And he couldn’t be more right.

Entertainment is more potent than blooming lilies.

It’s hooking.

And for as long as “oppressed” women are alive to bemoan about something…

It’s also why Hollywood, fiction, and music will never die.

And while I’ll be the first to admit that Kevin himself isn’t the most entertaining part of his channel, his lions (and their unique stories/characteristics) are. Just goes to show, you don’t need to be the next Kevin Hart or Jon Snow to break into the 2 comma club and beyond.

Nor do you need to feature a 550-pound male lion in your promos anytime soon.

So, for all the marketers out there who believe people are only interested in learning through your emails and ‘nuffin else… or are nervous of what subscribers might think of them… drop the ego and let your personality rip – no matter how boring or hysterical you might think you are.

It’ll go along way in lifting your open rates…



And developing a growing fanbase who’ll keep your pockets well-fed for years to come.

For emails that do just that, go here:


Daniel JW


I help 6-figure internet marketers turn more of their subscribers into cash-gushing customers with emails they look forward to reading, clicking, and eating (I mean buying) from. For "timeless" email marketing tips delivered to your inbox every day, sign up here.

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