Adding to my bashing of HTML emails comes another reason not to go too crazy with ‘em:

Deliverability issues.

You see, the more fonts, images, logos, and links one uses…

The higher your spam score creeps up.

And the greater your spam score, the more likely some of your emails won’t hit everybody’s inbox and instead, could end up in the dreaded promotion tabs or worse, the junk folder – never to be seen, opened, or clicked again.

Now, I’ll be honest.

Losing a few eyeballs here or there isn’t going to break the bank.

But depending on the size of your email list and how often you mail them…

These lost eyes can quickly equate to losing a chunk of sales over months and years if you’re not careful.

Extra revenue which could fatten up your ad spend to generate even more leads…

Fund your next bizniss venture…

Or pay for that exotic Caribbean cruise for you and your fine lady.

Revenue, which is totally save-able if you toned down the HTML content of your emails.

Yes, they might not look as hot as Jennifer Aniston back in her heyday BUT…

As per my email two days ago, this can work in your favor – bigly.

Not just with the spam filters…

But with your prospects too.

However, as always, the choice is yours.

You’re the boss.

If ensuring your emails have more bells and whistles than a Vegas casino means more to you than losing a percentage of readers every time you mail…

Then continue forth, Chuck.

More power to ya.

However, if earning more sales from your email marketing means more to you than glittery HTML…

Then you know what to do.


If you’re looking to bring aboard an email copywriter who specializes in crafting persuasive copy – without the bells and whistles – that leads can’t help but respond to, you may want to consider hiring me.

My waiting list is here:

Daniel JW


I help 6-figure internet marketers turn more of their subscribers into cash-gushing customers with emails they look forward to reading, clicking, and eating (I mean buying) from. For "timeless" email marketing tips delivered to your inbox every day, sign up here.

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