We all know deep down that the best medicine is often the one we don’t necessarily want, but need.
One such pill I’m referring to is being told sharp truths about ourselves.
They may not pleasant.
But sometimes they can be the kick up the ass we need to inspire long-lasting change.
(And they can make for munny-magnet ad copy, too.)
Like for the once-trim-now-overweight guy being told that there’s a very real chance his missus is secretly fantasizing of sleeping with that leaner, stronger, and more handsome co-worker of hers in the backroom office…
… This statement would cut deeper than a bite from Mike Tyson.
With that said, while blunt truths can work wonders for some…
It can also keep others wallowing in their pit of doom, feeling more miserable too.
So, how can you ethically turn your leads’ insecurities into sales without disillusioning people?
Well, there are a few ways you can skin this cat.
There’s one “fool-proof” method I fall back onto time and time again.
Not only does this method do all the heavy lifting of selling and prodding peoples’ feelz in ways they’ll appreciate and more importantly, act on…
But it actually taps into our innate wiring.
Thus, making my email copy more effective.
It might sound “woo woo”, but don’t be mistaken…
This principle has been (and continues to be) used in many top copywriters’ and marketers’ promos.
And at the risk of sounding cheeky…
I’m willing to bet this method has sold you on purchasing a product or service in the past.
So, what is it?
Well, that would be selling… I mean, telling.
Only my clients have the right to such wisdom.
But as I’m not available to take on new email clients right now…
I have another solution up my righteous sleeve:
How it works is, you email me your question(s) regarding email marketing and/or how to bolster your sales with it, and we’ll either jump on a call or I’ll record myself answering them for you. It’s not cheap (to the tune of $97 per hour/per recorded message), however, it could prove a drop in the proverbial bucket in the long-run.
If this slides up your alley…
Simply shoot me an email at firstname.lastname@example.org with the subject line, “Consultation” and we’ll go from there.