If there’s one thing I love, it’s busting myths.
Maybe it came from many years of watching Myth Busters.
Or maybe it’s just because I like defying conventionalism.
Either way, it’s good to encourage dialog and evoke opposing thoughts on topics – especially on subjects like email marketing.
‘Cause depending on what beliefs and practices you’ve built your email campaigns around…
It can inflict a sizable hump or pothole in your sales chart.
And I’m in the bizniss of helping you see more peaks than valleys, so with no further ado…
Here are 6 common lies “gurus” like to feed marketers:
1. “Don’t email every day, it will create spam complaints and make people unsubscribe”
2. “Unsubscribes are a bad thing”
3. “Nurture leads for the first XX emails before selling anything”
4. “Emails have to look “professional” to stand out”
5. “Don’t sell in every email”
6. “The best day and time to send an email is X”
I could add even more to this list (and might well do a “part two” down the line – it’s been fun)…
But, for the most part, these are some of the juiciest lies “gurus” like to spout ‘round the coffee shop.
Now, it’s up to you to choose what you do with your email marketing.
You’re a big boy, after all.
I ain’t going to tell you what to do.
But it would be irresponsible of me not to highlight email practices which could be costing your sales.
Fortunately, it’s never too late to alter your emails and bolster your profits.
Nor is it too late to hire a pro to handle that for you, which brings me to today’s sizzling pitch:
For emails that make gurus sneer and your subscribers cheer (while generating you more sales than fails), join my waiting list to get first dibs on my email copywriting service here: