Raise your hands if you’ve watched “Bohemian Rhapsody”.
If not, then I highly recommend grabbing yourself a bowl of salted popcorn and sprawl your legs out on the couch to watch this bad boy one evening.
But I’m not going to be yapping about the actual movie today.
Rather, about the actor who played Freddie Mercury:
You see, Rami knew he had big boots to fill (and tight pants to fit into) when he took on this role.
So what did he do?
He took piano lessons…
And studied every video of Freddie – everything from his postures to the way he held his hand.
In short, Rami “became” him.
The movie grossed over $900 million at the box office.
And he won a shiny Oscar for his efforts.
Now, the reason I bring this up is that, between the lines, there’s a very important (and uber profitable) marketing lesson here:
Obsessing over your prospect.
Those who have or are willing to sink hours (sometimes days) into putting their market under a microscope and learn every nitty-gritty detail about them… their pains… how those pains are impacting their life… and essentially “becoming” one with their prospect… tend to 1) not only have enough email fodder to last a lifetime, but 2) in most instances, have some of the most persuasive and compelling subject lines, hooks, and body copy already written and “ready to go”.
And as Eugene Schwartz (one of the most successful copywriters to ever live) once said:
“Copy is not written. Copy is assembled.”
But to assemble such prose, you need to know *where* to look for it.
And more importantly, *what* to look for.
All of which takes a handful of time and know-how.
… Resources you wouldn’t have to worry about finding if you hired me to write your marketing emails for you.
While I can’t promise your emails will win an Oscar…
I do promise to write emails that pierce through your prospects’ skin, connect with them in ways they want, and most importantly… compels them to pull out their wallets.
To get first dibs on my service, go here: