Came across a post in a popular Facebook group the other day. Along with a windfall of text, was an image showing a particular overview which methinks could put a few pesos in your pocket. The image highlighted 3 critical components of cash-gushing copy/selling: 1. Poking your market’s problems. 2. Building the vision of their desires. 3. Selling “the bridge” that takes your market from their problem to their…

“You get what you give.” A worn out proverb, I know. But if you really think about it… It’s true. For example: If you hit the gym and drip buckets…

Ever heard of “60 Days In”? It’s a US show about civilians who go undercover inside county jails for 60 days to unearth problems that urgently need fixing. A noble…

Adding to my bashing of HTML emails comes another reason not to go too crazy with ‘em: Deliverability issues. You see, the more fonts, images, logos, and links one uses……

We live in a noisy world. Especially online. If we aren’t bombarded with cat pictures… It’s Trump memes and “how-to” videos of meals we’ll never cook. And consumer inboxes are…